# TLDR Review: Sony BRAVIA K77XR80 77" 4K OLED TV

*Published: 2025-02-17 | Updated: 2025-02-17 | Source: https://shopsavvy.com/reviews-tldr/sony-bravia-k77xr80-77"-4k-oled-tv*

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## Verdict

The Sony K77XR80 BRAVIA 8 77 Inch 4K HDR Smart OLED TV impresses with its outstanding picture and sound quality, sleek design, and user-friendly experience. However, potential buyers should be aware of service and product delivery issues reported by some users. If gaming performance is critical to you, you might want to compare this with LG models to ensure it meets your needs. Overall, it remains a highly recommended choice for an exceptional home viewing experience.

**Top pro:** Excellent picture quality that rivals Samsung's 8K displays.
**Top con:** Some concerns about the appearance of lumps on the screen during cleaning.

## Product: Sony BRAVIA K77XR80 77" 4K OLED TV
**Brand:** ‎Sony
[Compare prices and price history on ShopSavvy](https://shopsavvy.com/products/sony-bravia-k77xr80-77"-4k-oled-tv)

## Pros
- Excellent picture quality that rivals Samsung's 8K displays.
- Impressive sound quality that enhances the overall viewing experience.
- User-friendly menus that are easy to navigate.
- Lightweight and extremely thin design, making wall-mounting manageable for two people.
- Effortless connectivity with various components.
- Easy setup, especially appreciated for OLED technology.
- Strongly recommended by users as a top choice from Sony.

## Cons
- Some concerns about the appearance of lumps on the screen during cleaning.
- Frustration due to the bundle's incomplete delivery.
- Mixed opinions on performance when compared to LG TVs; some feel LG performs better with gaming consoles like the PS5.
- Issues with customer service and determining responsibility between Sony and their retailers.

## Pros vs Cons at a Glance

| Pros | Cons |
|------|------|
| Excellent picture quality that rivals Samsung's 8K displays. | Some concerns about the appearance of lumps on the screen during cleaning. |
| Impressive sound quality that enhances the overall viewing experience. | Frustration due to the bundle's incomplete delivery. |
| User-friendly menus that are easy to navigate. | Mixed opinions on performance when compared to LG TVs; some feel LG performs better with gaming consoles like the PS5. |
| Lightweight and extremely thin design, making wall-mounting manageable for two people. | Issues with customer service and determining responsibility between Sony and their retailers. |
| Effortless connectivity with various components. |  |
| Easy setup, especially appreciated for OLED technology. |  |
| Strongly recommended by users as a top choice from Sony. |  |

## Last Seen Prices

*Each price is the last one ShopSavvy observed, on 2025-01-01; it may have changed since.*

| Retailer | Price | Availability | Last seen |
|----------|-------|-------------|-----------|
| [BuyDig.com](https://shopsavvy.com/api/redirect/products/ddf03081-e881-3a1b-f729-bf52bda999b3/offers/df6270ed-ef44-ea34-166e-b32b1ade55ce?source=shopsavvy&medium=article-review-tldr) | $3199.00  | In Stock | 2025-01-01 (may have changed) |

[See every retailer and the full price history on ShopSavvy](https://shopsavvy.com/products/sony-bravia-k77xr80-77"-4k-oled-tv)

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*About this review: it summarizes the professional reviews and customer ratings ShopSavvy collected for this product, alongside prices from ShopSavvy's price data (each price shows when it was last seen).*

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